S1 E6: CoSchedule’s Nathan Ellering Talks Making Content Marketing Easier and More Efficient with Data-Driven Tools

As the head of marketing, Nathan Ellering and the rest of the team at CoSchedule have soared to new heights since their inception in 2013. Growing from a plug-in app for WordPress to a full-fledged web-based management software for marketers, in just a few short years. CoSchedule is able to cater to businesses of all sizes, helping them to organize and schedule their content marketing in the most efficient way. Nathan and his team are continuously working to break down barriers in the marketplace, making it easier for marketers to optimize their messaging for the best exposure.

I think of marketing as an experience. No matter what stage you are in the customer journey, marketers are there trying to influence profitable customer action by delivering the right message to the right person at the right time.

Nathan Ellering, CoSchedule

In this episode, Nathan discusses:

• Widespread adoption of content marketing

• Utilizing team collaboration and customer feedback for product development

• Positioning and staying ahead of the market

• Realigning vision and mission with product evolution

Resources

• CoSchedule
• CoSchedule on Facebook, Twitter, YouTube, Instagram and LinkedIn
• Nathan on Twitter

Consider and discuss: How can I apply this thinking to my business?

• What are you doing in your business to gather feedback?
  Do you have a form, a survey, an email address that can be used to collect information? Are you just asking people directly? Do you have a way to document and share that information within your organization? Do you have a way of bringing that feedback back to the people that are developing your product? Do you have a way of making that feedback impactful to your business?
  
• What are you doing in your business to get content out there in front of people? Are you marketing in other ways? Would content be able to make your strategy a bit more well rounded? Would it get you in front of more people? Do you need a blog or a podcast? Do you need scheduled posts, interactions and engagements with your customers?
  
• How are you championing collaboration in your own organization?
  How are you breaking down silos and barriers between teams? Are you allowing for that communication to happen in multiple avenues? How are you making sure that what the customer says to your customer success team or what the product engineering team thinks is indeed the right next move? How do you pull all of that together and move your product forward? Are you offering avenues for collaboration in your organization? Are there meetings scheduled intent on creating collaboration? Are there spaces in your organization that allow for multiple groups to gather together?

Key themes

• Customer feedback
• Content marketing
• Collaboration
• Artificial intelligence
• Software as a Service (SaaS)